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Happy Valentine’s Day

Love is in the air… perhaps it’s the smell of chocolate or freshly cut flowers. I have lived through 64 Valentine’s Days; my husband through 68. How do our fellow Baby Boomers like to celebrate Valentine’s Day?

Click here to find fun things to do on Valentines Day because frankly, a box of chocolates just won’t cut it any more. A couple of my favorite ideas for Boomers include playing hooky and learning a new skill together. Whether from a paid job, a volunteer job, or even grand-parenting duties, pull the plug on to-do lists. Let your proverbial hair down and relax with your loved ones this Valentine’s Wednesday. Or take a class together, perhaps a cooking class, to learn a new skill or recipe. Learning together can be quite fun and may even become something you do more than once a year.

What’s Next Boomer created a Valentine’s quiz to assess how each of the archetypes handle the holiday. Click here to take the Valentine’s Day Archetype quiz or read more below:

DreamersDreamers, by their very natures, are romantic, probably truer so in earlier years.  Now, this holiday is about love – love of their family members and friends. Dreamers are thoughtful and will remember their friends and family members with little gestures on Valentine’s Day.


CaretakersCaretakers tend to be the planners among us. If they choose to celebrate the holiday, they will make dinner reservations at a favorite restaurant well in advance of Valentine’s Day. There will be no last minute panic purchases on their part!


Rebels:Valentine’s Day was probably created by a Rebel. Rebels love color, fun, and romance. Even gift giving is right up their alley. They love giving extravagant gifts because they enjoy seeing the recipient’s reaction.


SagesEver the skeptic, the Sage may discount this occasion as another “made up Hallmark” holiday. Even though Sages can be a bit curmudgeonly about Valentine’s Day, they are exceedingly kind and demonstrate their love in subtler ways.

Last year, Fortune Magazine reported that US consumers were spending more than $18 billion on their Valentines with the average sweetheart spending $136.57. Jewelry ranked as the leading demonstration of love to the tune of four billion dollars, followed by flowers in the two billion dollar range.

And don’t forget your favorite Fido! The National Retail Association found that $703 million worth of love is bestowed on our furry friends.

How will you spend this Valentine’s Day? 


Liz Kitchens is a writer and blogger.  Her blog, Be Brave. Lose the Beige, reaches out to Lady Boomers, women of the Baby Boomer generation. Liz also blogs for Growing Bolder and Vibrant Nation, two sites devoted to aging issues. Liz conducts workshops on the health benefits of creativity and is an ambassador for the Creative Caregiving Initiative sponsored by the NCCA, The National Center for Creative Aging. Liz founded the Jeremiah Project, an after school and summer creative arts program designed to foster self esteem and encourage creative thinking among at risk middle school aged students.

Check out Liz’s blog, Be Brave. Lose The Beige, and follow her on Facebook.

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